Alexei Orlov, founder and CEO of preferred mtm choice worldwide, Boutique Holding Group, decided to start his business in 2017 after more than 20 years in the global marketing and international business sector. With offices in New York, London, Los Angeles, and Milan, the company is a dedicated network of professionals qualified to offer customers high-precision brand activation and media optimization.
He is a proven specialist in global brand strategy, operational change management and marketing implementation. As a seasoned leader in global marketing, he has achieved great success. Its business is strengthened by market-friendly technology and has been working continuously on various acquisitions since its inception. In 2018, MTM choice raised US $ 30 million worldwide after two acquisitions and was looking for further acquisitions.
Past History of Alexei Orlov
Before Orlov became an entrepreneur as part of Volkswagen’s top-notch leadership team, he led the company’s commercial success in the China division. It should be noted that Orlov is responsible for brand integrity and the marketing of the main brands in the organization. Brands in the Volkswagen portfolio that take advantage of Orlov’s marketing skills include Bentley, Bugatti, Volkswagen, Lamborghini, Audi, Porsche, Seat and Škoda.
In addition, he was the owner of MCW and ROCQM, both companies that specialize in branding strategies. There, he was the youngest CEO to be appointed a Director at Avon, where he served as Marketing Director of Avon Cosmetics Retail Europe. Also, Alexei Orlov was a founding member of the Paperchase Retail Group, where his passion for branding and communication began.
Key awards of Alexei Orlov
With extensive experience and contributions to marketing, Orlov was awarded the CMO of the Year in the ASEAN market for 2012 and 2013 presented by the World Brands Congress. Orlov’s expertise catapulted the award-winning Proximity team to a leading position and earned the 2013 Cannes Gold Lion Award for creating one of the largest social media platforms in the auto industry. The platform, called the People’s Car Project, has more than 108 million YouKu followers and around 28 million active users. In addition, thanks to Orlov’s unique approach, the award-winning entrepreneur has secured key positions on prestigious global brand forums.
Today, in mtm choice worldwide, he has been a trusted advisor to various companies worldwide. In this role, he trains and supports the management team in the face of all possible challenges, from operations to branding to communications.