Contents in the form of videos are always best over the word form. Since it has the ability to engage people and be a memorable one video contentis used in all fields, like entertainment, education, and also in digitalmarketing. There are published statistics that reportthat video content has maximum conversion rates while it is used in the marketing field. This clearly tells us the influence of video content on people’s minds. Hence, both for entertainment purposes and digital marketing these video contents are utilized and the specialized digital studios are entitled to make these videos and circulate them on social media for the public view. Of those digital studios, the notable one is The soul publishing. This is one of the outperformed digital studios in all social media through the different channels managed under one roof. They mainly focus on entertainment and information like DIY video content and ideas are attracted the common people hence dragging them toward success. As mentioned, they have a number of channels such as 5- Minutes Crafts, Slick Slime Sam, Teen Z, etc., and all those channels are dedicated to the particular niche and delivering potential and attractive content. Because of their effective services they reached 100 billion subscribers so quickly on all social platforms. That too the particular channel named 5-minutes crafts has reached the 6th position of the largest page on the Facebook platform. All these are because of the quality video content that suits all age groups of audiences.
Video Content is mostly used for entertainment and also for digital marketing too. Using video content has some potential advantages like receiving people’s attention, engaging people’sminds, creating memory, etc.,
People Attention:Running any kind of video with audible sounds will definitely pull the people’sattention that could not achieve while visiting the text content. Since the video has a lot of movement in it and that will have the ability to grab the attention of people even if they are not concentrating on it.
Engaging People’s Minds:It is reported that the human brain can process easily and quickly visual items compared to text items. If we go through the statistics almost ninety percent of the information that is transmitted into the brain is visual contents. Hence it is very easy to engage people through video content. Information that is shared through the video form will reach the people quickly and will connect them emotionally.